Dahua is a Chinese manufacturer of display devices. Fostering development on LCD and LED technology, the company holds higher ranks among the choice of consumers and trades its products across the world. Justin, Display Products and Solution Director, Dahua interacts with The Integrator on technology, product categories, and market focus of Dahua.

Dahua is one of the front runners in the display market through its digital signage products. Speak a little about your signature products and business prospects.

The signature products are LCD video walls. Dahua’s LCD video wall has been divided into ultra series, essential series, and basic series. According to OMDIA, Dahua ranks the Top3 in the global LCD-splicing display market.

Which are the industry verticals (healthcare, automotive, retail, etc.) that Dahua strongly operates and the market share in these verticals?

Dahua has been paying attention to the development of various industries, and the industry verticals that Dahua strongly operates are security and protection, and transportation. According to OMDIA, Dahua ranks second in global security and protection.

According to Sai Wen Traffic Network data, Dahua ranks sixth in the performance ranking of end-user orders in China’s urban intelligent transportation market from 2016 to 2020.

How about Dahua’s business and market share in the MENA region in comparison with others?

Dahua has been working hard to expand business in the MENA region. Our current performance growth is higher than other areas. We have professional pre-sales, sales, and delivery teams in Dubai, UAE, and provide full service to our customers.

Speak about the new technology that Dahua wants to concentrate on (i.e., LCD, LED, etc.), and why?

Dahua focuses on new technologies such as LCD video walls and LED displays. LCD technology takes a transformation from professional fields to commercial fields. Thus, it will have more advantages and competitiveness in price, in the future.

In addition, Dahua has always adhered to technological innovation and improve R&D capabilities, and our products have the advantage of low power consumption.

How is the software and application support provided for Dahua’s display products?

The software worth mentioning is Media Publishing System. This system can support a variety of display devices such as monitors, LCD video walls, and LED displays for advertising content publishing, editing, and replacement.

In addition, this system has many advantages and highlights. E.g., Tt enriches the elements of program production, which is easy to use and can improve the program quality. It can also customize the program template, support U disk import and export, and reduce the investment of customized development. At the same time, you can also match the mobile phone APP to audit and release the advertising content.

Any business challenges for display or signage business?

As we all know, the cost of raw materials has risen sharply due to a shortage of ICs and chips in the past few months and we are facing big pressure on the supply side. But as a professional and known manufacturer, we dealt with these issues very well in advance and got positive feedback from the market.