Gulf Business Machines (GBM) has announced the appointment of Ossama El Samadoni as General Manager (GM) for its Dubai operations. In his new role, El Samadoni will be responsible for leading GBM’s Dubai teams as they help enterprises to unlock new business value and strengthen partnerships.

Business partnerships in the era of hybrid cloud architecture and AI technology

Amr Refaat, CEO of GBM, commented, “El Samadoni’s appointment comes at an exciting time when technologies such as AI and hybrid cloud solutions are transforming industries in the region. I am confident that El Samadoni’s leadership experience, track record of implementing innovative solution strategies, and

Ossama El Samadoni, General Manager, GBM

impeccable business acumen will enhance our client offerings in the UAE and beyond.”

El Samadoni has over 30 years of experience working in the MENA region. He joins GBM from G42, where El Samadoni was most recently the VP of Business Development and Sales, responsible for accelerating its cloud division as well as driving the long-term strategies for the department.

El Samadoni said, “In my capacity as General Manager, I also aspire to build strategies that will innovate our current offerings, bringing business partners, developers, and organizations together.”