Visa the Transport Authority – Government of Ajman (TA) signed a memorandum of understanding (MOU) at the MENA Transport Congress and Exhibition 2022 to implement open-loop EMV technology to Ajman Bus that will allow passengers to pay for their ride using their everyday contactless Visa cards or devices and achieve smart mobility in the city of Ajman.

The implementation of open-loop EMV technology would make the passenger experience seamless and reduce travel time by eliminating the need to stand in line to purchase tickets or top up their ticket. Visa will also work with Transport Authority – Government of Ajman to enhance the existing experience on the Masaar card by leveraging Visa technology to enable acceptance of Masaar cards at non-transit merchants.

Dr. Saeeda Jaffar, Visa’s Senior Vice President and Group Country Manager for GCC, said, “Visa is delighted to work with the Transport Authority – Government of Ajman to drive the adoption of digital payments in transport, especially as we see the entire UAE moving towards a cashless economy. As social distancing and low-touch payments become the new norm, Visa’s open-loop transit model has seen great results around the world.”

Ms. Rasha Al Shamsi, Transport Authority – Government of Ajman Acting Director General, said, “We aim to introduce the smart and safe payment solution to the users of the public transport and enhance the digital economy by encouraging the public to use the modern payment methods, believing in the continuous development of services and adding value to our customers, we will work with Visa to extend the benefits of current ATAs Masaar Transit Card.”