By: Rick Vanover, Senior Director of Product Strategy at Veeam Software

Veeam is expanding its portfolio of products to include our newest offering, Veeam Backup for Salesforce, which eliminates the risk of losing Salesforce data and metadata due to human error, integration issues, and other Salesforce data loss scenarios.

As Salesforce continues to be one of the most utilized CRMs in the world because of its advanced account, contact management, and customization options, this new offering from Veeam, which continues to be a market leader in Modern Data Protection, enables organizations to deploy a backup environment on-premises, in AWS, in Microsoft Azure and more. Veeam provides complete access and control of Salesforce data and metadata, as well as providing powerful, rapid-recovery capabilities for IT departments and Salesforce administrators. This includes granular and bulk data recovery of Salesforce records, hierarchies, fields, and files.

Conducted on Veeam’s behalf by an independent research firm, the  Veeam Salesforce Protection Trends Report 2022 surveyed 800 unbiased IT leaders and implementers around the world. This report found that there isn’t just one reason to back up Salesforce. Those surveyed believe there are a lot of reasons, and collectively, those reasons equate to a lot of issues that can go wrong within a Salesforce environment. These include human error from various users – administrators, developers, general users, or even Salesforce itself – that can lead to Salesforce data loss or corruption.  Many of these reasons are consistent with the same kinds of risks that face other IT platforms, including best practices and regulatory mandates, cyber security concerns, errors caused by application integrations, or even malicious or accidental data corruption. All of these reasons lead to the necessity of having Salesforce backups in place.

Although IT professionals overwhelmingly agree that Salesforce data loss is inevitable within an organization, they tend to rarely back it up. Mass data imports are common for most organizations that use Salesforce, and these imports are the number one reason for data corruption and deletion, and they’re handled by the professionals that are hired to keep your Salesforce data safe. Everything from overprivileged users to developers not checking code before moving data to production can play a part in why organizations need to be responsible for their own data.

Whether there’s a mistake made with the data loader or third-party integration causes an issue, Veeam’s easy-to-use user interface helps users resolve issues and retrieve data in just a few clicks.

Key capabilities of NEW Veeam Backup for Salesforce include:

• Salesforce native: Purpose-built to create backups and restore Salesforce data and metadata
• Fast and flexible recovery: Restore Salesforce records, hierarchies, fields, files, and metadata
• Secure data: Run a backup environment anywhere, on-premises, or in the cloud (AWS, Microsoft Azure, etc.)
• Custom scheduling: Set granular backup schedules and retention settings at the object level
• Simplified management: Manage several Salesforce instances from one console
• Incremental changes: With incremental sync and flexibility scheduling, you can back up your Salesforce data and metadata almost continuously