Microsoft has announced that Dubai-based e-commerce business, “noon payments” has successfully migrated its core operations to Microsoft Azure, to achieve performance and availability, accelerate DevOps, and enhance cost-efficiency.

“As a payment service provider, we needed to respond in real-time to any kind of demand spike and to give our merchants the instant response times they expect,” said Marco Incalcaterra, Head of Technology at noon payments. “Microsoft offers the most comprehensive solution in the market; the products are connected to one another. The company’s large, flexible offering was one of the key factors in choosing Microsoft as our partner that will enable us to develop a strong, resilient, easy-to-scale platform.”

“Being a holistic payments platform, organizations like noon payments play a crucial role in enabling digital transformation for enterprises across the world,” said Naim Yazbeck, Regional Director, Enterprise and Partner Group (EPG), Microsoft UAE.

The Microsoft Azure cloud deployment was also expected to meet noon payments’ requirement for zero downtime by leveraging Traffic Manager to divert transactions to other regions during times of maintenance.