Sankalp and Siddhant Sharma, Founders, RAQUBE.

RAYQUBE provides immersive technology solutions that bring brands and events to life, enabling an enhanced customer experience. Over the past seven years, Rayqube has delivered more than 5,000 brand activations globally. RAYQUBE founders Sankalp Sharma and Siddhant Sharma explain the immersive and interactive use of AR and VR technology, as well as how they are taking personalized experiences to the next level.

How can Augmented Reality (AR) and Virtual Reality (VR) technologies be used to create immersive and interactive experiences at events, and what are the potential benefits of using these technologies to engage attendees?

As the world continues to become more digital and interconnected, the events sector is experiencing a shift towards more immersive and interactive experiences. Augmented Reality (AR) and Virtual Reality (VR) technologies are at the forefront of this transformation, and they are rapidly changing the way events are being designed, planned, and executed. While there are challenges and limitations to implementing AR/VR at events, there is no denying the transformative power of these technologies. We believe AR/VR is the future of events and brands that embrace them will be the most successful in the years ahead.

One of the most significant benefits of AR/VR at events is the opportunity to innovatively and impactfully engage attendees. Brands can use AR/VR to create unique experiences that leave a lasting impression. For example, a fashion brand could use technology to create virtual changing rooms, allowing attendees to try on clothes without ever leaving their seats. Similarly, a car brand could use AR/VR to let attendees take a virtual test drive of a new model. The possibilities are almost endless, and the potential to engage attendees is enormous.

AR and VR are immersive technologies that allow event attendees to experience physical interactions in new and exciting ways. AR enhances the real world by adding computer-generated elements such as images, videos, and text; VR replaces the real world with a computer-generated environment, giving attendees a completely immersive experience.

How can Augmented Reality (AR) and Virtual Reality (VR) technologies be utilized to enhance product launches and create personalized experiences for attendees at events? Additionally, how can these technologies improve the efficiency of events and what impact can they have on physical space requirements and accessibility?

AR/VR also provides brands with an opportunity to create immersive product launches. Instead of the traditional approach of simply showcasing a product, brands can use AR/VR to create an entire experience around the new product. By using these technologies, brands can create a virtual world with the product at its center, allowing attendees to interact with it however they wish. This approach not only generates buzz around the launch but also creates a more memorable experience for attendees.

Another possibility of AR/VR at events is the creation of personalized experiences for attendees. By using these technologies, event planners can create unique experiences tailored to each attendee. For example, a conference could use AR/VR to create personalized agendas based on each person’s specific interests and preferences. Similarly, a music festival could use the technology to create personalized playlists for each attendee based on their listening history.


How are AR/VR technologies being used to create immersive experiences at events in the UAE and KSA, and what are some challenges that event organizers may face when implementing these technologies?

In the UAE and KSA, AR/VR technologies are being leveraged to create immersive experiences at events. In Dubai, the Museum of the Future is using AR technology to provide visitors with a showcase of upcoming technological innovations. Visitors can use AR headsets to interact with exhibits, which include holographic displays and immersive soundscapes. Similarly, in Riyadh, the King Abdulaziz Center for World Culture is using VR to create interactive exhibits that explore the history and culture of Saudi Arabia. These exhibits include VR experiences that transport visitors to historic sites and landmarks, providing a unique and immersive insight into the country’s rich past. These examples demonstrate the potential for AR/VR to create engaging and memorable experiences. And just like museums, brands and companies that embrace these technologies to drive innovation can prosper within the events industry.

One of the biggest challenges is the cost of developing and implementing these technologies. AR/VR technologies can be expensive and may prove a barrier to some event organizers who do not have sufficient budget to invest.

What are some of the challenges that brands face when implementing AR/VR technologies at events, and how can they address these challenges?

AR/VR technologies are expensive to develop and implement, requiring specialist knowledge and expertise. Brands may need to invest in both hardware and software to make the technology work, adding to the overall cost – and not all event attendees may even have the necessary equipment or expertise to use it, limiting its reach. Designing experiences that are easy to use, regardless of technical proficiency, is key. Brands also need to be mindful of accessibility concerns, including designing experiences that can be used by people of determination.

What is the potential impact of AR/VR on the events industry, according to Rayqube?

In conclusion, AR/VR is a transformative technology with enormous potential to revolutionize the events industry. By enhancing attendee engagement, creating immersive experiences, and improving event efficiency, AR/VR has the power to elevate events to a new level of creativity and innovation. While there may be challenges to implementing these technologies, the benefits are too significant to ignore. As a pioneering company involved in the events industry, we at Rayqube believe brands that embrace AR/VR at events will be the ones destined to thrive in the years ahead.

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