Doubles Its Investment in Social Commerce Space

0, a social to conversational commerce platform, has doubled down on its strategy and investment in the country as it looks to pioneer the burgeoning social commerce space.

An official release stated this success has been driven by the company’s unique ability to empower retailers to convert social media engagements into sales through instant messaging while building long-term brand loyalty. The effectiveness and broad-scale applicability of’s solutions across industries are evidenced in its strong base of hundreds of customers in the Middle East, which include leading brands such as Rotana Hotels, Cosmesurge, Ritchie Bros Middle East, and Hidayath Stainless Steel.

“Social media usage in the Emirates is among the highest in the world and is fuelling a new wave of digital

Gerardo Salandra, CEO of

commerce innovation. Platforms such as Instagram have enabled brands to connect directly with consumers and accelerate their purchase decisions,” says Gerardo Salandra, CEO of “We are especially keen on further developing our relationship with Etisalat as this would supercharge our growth strategy and make our value proposition more easily and rapidly available to a broad segment of UAE businesses.” is on track to lead the market globally with social to conversational commerce solutions at the world’s largest brands, nationwide retailers, and other enterprise companies.

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