Sitecore is a customer experience management company that provides web content management, and multichannel marketing automation software. Michael Plimsoll, Senior Director Industry Strategy and Marketing, Sitecore shares about its enterprise-focused solutions.

How does Sitecore help enterprises with increased online visibility and better customer engagement?

We help enterprises to deliver the best digital experience to their customers. We offer them the content management system (CMS) that will be optimized for SEO and internet searches and SaaS solutions to handle the business most beneficially. Similarly, we collect behavioral and clickstream data using AI through the CRM to evaluate visitors’ interest and which helps businesses to offer the right services to their customers.

E.g., if airline customers are visiting a Sitecore-developed travel website, they get the most personalized experience such as a visual personalization of their trip, images of the destination, detailed information of places, etc.

Our solutions can be used for customizing mobile-banking applications, managing digital assets, and in healthcare, education, and numerous other sectors.

Can you differentiate your solutions from the competitors who offer internet visibility to their customers?

We offer enterprise solutions with high amount of flexibility than most of our competitors. The CMS platform we offer doesn’t simply operate through templates, therefore, enterprises can accommodate endless possibilities of customization and creativity.

Besides that, the composable architecture of our CMS platform integrates AI, cloud support, data security, API integration, and various other features to give users an exceptional experience. The capabilities of our SaaS solutions automate the business process to a large extent in terms of sending marketing emails and multi-channel engagement.

Which are the industry verticals Sitecore is focused on, in the Middle East?

We are interested to offer our SaaS-based solutions to enterprises of most verticals including financial services, manufacturing, retail, CPG, healthcare, education, professional services, IT, and the public sector. We work with almost every vertical and our solutions work based on use cases.

For instance., If we think about manufacturing; over the past 18 months, their physical communication channels would have been disappeared due to the COVID-19 pandemic. So, we can help them with web channels to create marketplaces and they might be selling for the first time online.

Sitecore solutions seemingly handle a lot of user data to personalize services. How do you reassure the data protection and data privacy in your platforms?

To demonstrate our commitment to protecting customer data and to assure our community, Sitecore’s security framework aligns with industry-recognized best practices, Sitecore maintains several compliance programs and certifications in accordance with strict regulatory and industry standards.

Since January 2019, Sitecore has received certifications and attestations for ISO 27001, ISO 27017, ISO 27018, CSA Star, and SOC2 (Type 2) for its Managed Cloud offering.

Sitecore has been positioned as a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office users 2021-2022 Vendor Assessment (doc #US47524621, Dec. 2021), highlighting its functional capabilities and go-to-market strategies that serve users in front-office functions such as marketing, customer experience, loyalty, support, services, and sales.