TEXUB, a Dubai-based IT start-up and global B2B marketplace, offers a secure technology for global B2B IT and mobility trade. It is a digital platform that allows businesses to exchange commerce by offering a list of best-selling products for verified buyers through verified sellers and reduces analytical work. Suchit Kumar, CEO, TEXUB speaks to The Integrator on its scalable cloud platform for brands, distributors, resellers, and all key partners.

Elaborate on the unique qualities of TEXUB as a B2B marketplace compared to the traditional eCommerce marketplaces?

When cultivating the concept of TEXUB, we wanted to bridge the gaps within the IT and mobility market.

Wherever we saw a B2B marketplace, they were either a general B2B marketplace that did not have a niche in terms of what was sold, or they were regionally specific and restricted to one country or geography. We did notice a few IT-specific marketplaces, but they always had subscription models. Finally, no marketplace connected businesses across borders.

Our TEXUB model is a non-subscription-based business that provides verified buyers and sellers with unlimited cross-country access to commercial business and IT transactions.

Sellers can easily upload numerous products on the platform and sell them globally across multiple hubs, with the flexibility to set geographical limits if they want. Buyers can expand their supplier base by purchasing globally at competitive prices. The platform assists businesses, both large and small, in establishing themselves in worldwide marketplaces and provides opportunities for expansion by diversifying sources.

Speak about the relevance of a non-subscription-based model in online marketplaces

The subscription model is normally adopted as a customer retention model when software is provided as a service. However, in a marketplace or e-commerce business, the subscription model has not had the desired traction and, therefore, retention has failed.

We did intensive research before deciding to make TEXUB a non-subscription-based online marketplace. The subscription model works well in these scenarios: repeat buying of entertainment content from streaming companies, a subscription to a news or music streaming service, or a software product to be used.

In the business model of E-commerce and marketplaces, the focus is on acquiring new customers and retention is a byproduct of how business transacts. Marketing, transaction value, acquisition, traffic generation, and facilitating the buying and selling successfully are some of the key parameters for the success of a non-subscription-based model in online marketplaces.

What sorts of businesses and industry verticals can use TEXUB to enhance their trading?

TEXUB is a global managed B2B marketplace for both IT and Mobility. Our focus is on brands, distributors, and resellers of IT and Mobility. Our digital ecosystem helps these businesses reach new markets with our global opportunities.

Discuss pricing options you offer to SMEs and small businesses

We are a managed B2B marketplace and the verified sellers who are onboarded will be offering the prices. We do not sell to consumers.

That is to say, if an onboarded seller has relevant products they can offer at a saleable price to buyers, and if buyers can scout around for products and pricing to match their requirements, those become the relevant pricing options, not only for SMEs and small businesses but for all users who are registered on the platform.