ASBIS Middle East organized a partner training to drive Seagate’s “Enabling the Modern Data Economy”. For over 40 years, Seagate has been offering the most innovative and easily integrated data storage services built on trust, affordability, and ease. The partner training’s key message was to help customers better understand Seagate’s solutions to overcome the data management challenges, while reducing the complexity and expense of managing the infrastructure behind it.

The training session was held together with an Outdoor Karting experience on the state-of-the-art facility at the Dubai Motorcity. Those who were up for the challenge were able to experience the 1.2km International Circuit at the Dubai Kartdrome that features 17 corners to test the driver’s skills, as well as a tunnel and bridge to increase the excitement.

This training was delivered as part of ASBIS Channel Partner Enablement Program and aimed to empower new and existing Seagate Partners, with the objective to improve their sales and presales capabilities and overall business support. Furthermore, this training enabled partners to be more competent on right product positioning, to sharpen their solution selling skills and to offer customers a complete Modern Data Experience.