TP-LINK Technologies has honoured Dubai-based partners at the first Partner ConneXion Awards ceremony held in Dubai.

The awards, held at Jumeirah Emirates Towers Dubai, saw more than 60 partners from the reseller and distributor awards attend with a total of 13 awards handed out.
The vendor also used the partner meet to launch the first router in the world with AD technology Talon AD7200 Multi-Band Wi-Fi Router, which supports the 802.11ad standard, the latest breakthrough in wireless technology from TP-LINK. Both Denny Liang, Vice President, TP-LINK Middle East and Africa (MEA) and Lucas Jiang, Assistant General Manager, TP-LINK Middle East and Africa (MEA) delivered keynote addresses.

Outlining the company’s strategy for 2016, Liang said the company is pleased to have launched an awards event for partners in Dubai and is looking forward to growing the event by taking it to other parts in MEA.

He said despite the regional channel facing a challenging business climate, partners have consistently been performing to grow TP-LINK’s share of business in the networking, mobile and accessories segments. “We have this year decided to honour all our Dubai-based resellers and distributors by recognising their effort and business investments in the TP-LINK brand,” he said. “We want to pay tribute to them for the fact that some of the partners have been with us from 2011 when we established our Middle East headquarters.”

The partners recognised at the first TP-LINK ConneXion Awards include:

• Best Partnership Alliance – New Trend Computer Networks LLC
• Regional Partner of 2016 – Shiva Computer LLC
• Top Performing Partner – Scantrans Computer LLC
• Growth Partner of 2016 – MYZ Computer LLC
• Best Marketing Collaboration of 2016 – Grand PCD Trading LLC
• Best Customer Reach Partner of 2016 – Al Jedyal Computers LLC
• Business Partner of 2016 – Al Razi Technology LLC
• Top Retailer of 2016 – Sharaf DG
• Best Business Growth Retailer of 2016 – Emax Electronics
• Broadline Distributor of 2016 – ASBIS Middle East
• Regional Distributor of 2016 – MES
• ISP Distributor of 2016 – Euro Star
• Retail Distributor of 2016 – Tech Micro

In his keynote address, Jiang outlined that TP-LINK will be launching its C, Y and X series smartphone range this year with the high-end N series expected to be launched in the first half of 2017. “As we continue to raise the business in the SOHO and SMB segments, it’s critical that we continue of the innovation part and bring to market products that will give our retail and reseller channels the opportunity to earn decent margins.

TP-LINK has over the last 12 months upped its business development initiatives in the traditional IT channel, retail and telecoms segment.