By Sujatha Dake, Co-founder, Impact Electronics

Educators, marketers, and developers in the UAE are known to use visual tools to tell their stories. Visual storytelling is proven to create deeper connections through easy-to-understand and compelling media. In recent years, the continued innovation in immersive screens has paved the way to “visual-first storytelling”, where stories are told primarily through immersive media. Newly launched Impact Electronics, the UAE representative of leading conglomerate Inspur and a specialist in LED solutions, is hoping to reshape visual narratives with immersive 3D screens and other cutting-edge products.

“We are here to redefine the visual experience,” stated Sujatha Dake, Co-founder of Impact Electronics. “It is more than just screens; it is about creating memories, fostering understanding, and enhancing business engagements.” Impact Electronics’ ‘Smart Classroom Solution’, showcased during the recently held launch event, epitomizes Dake’s vision of facilitating deeper understanding.

Explaining the need to blend technology and pedagogy, the Education wing Specialist at Impact Electronics, Mr. Michael, said that true genius lies in creating intelligent environments that cater to students’ needs and emphasize not just enhanced teaching but also real-time adaptability to omnipresent IoT, advanced cloud computing, and Big Data analytics.” That tech-first approach is evident across Impact Electronics’ extensive product portfolio.

3D Naked Eye Billboards, precise exhibition screens with 2.6 and 3.9 pitches for event production, and the COB series that augment the 4K definition, all equipped with modern features like touch capability and wireless projection, are poised to empower filmmakers, exhibitors, and corporate presenters. Ms. Xiong, Co-founder of Impact Electronics, said the solutions will revolutionize virtual studios and slash traditional production costs — which complement Dubai’s bid to become a global hub for filmmaking.

Corporate engagement, in particular, could benefit immensely from visual-first storytelling. Company executives are in the market for visual solutions that can help them get the message across to clients and internal stakeholders. Likewise, in real estate, where digitalization, interactive tours, and 3D walkthroughs are redefining how properties are showcased, Impact Electronics’ solutions are expected to find many takers. The Middle East Representative Office of the Chinese Government and the China Council for the Promotion of Trade congratulated Impact Electronics as it gears up to transform visual narratives in the region.