D-Link is one of the global leaders in the design and manufacture of networking, broadband, digital, voice, and data communications solutions. The company caters products to the connectivity needs of small and medium-sized businesses (SMBs), and enterprise environments. Sakkeer Hussain, Director – Sales & Marketing, D-Link Middle East & Africa speaks about D-Link’s new and innovative networking solutions.

Tell us about the reaction D-Link receives for Nuclias, the networking solution, from its enterprise customers

We have seen a rapid adoption rate for Nuclias Cloud since its unveiling. It was a relevant product considering the immediate market requirements back then and continues to add value to enterprises as they embrace hybrid working models today. We plan to enhance the portfolio with new features and better market segmentation to provide genuine value-add for our customers over the coming months.

Nuclias Connect and Nuclias Cloud Remote Network Management Solutions are part of our revolutionary remote work solutions portfolio and are true market differentiators.

Nuclias Connect helps customers to make their network easier to manage, configure, and expand. It empowers network administrators through its centralized control, configuration, and customization capabilities while minimizing their onsite workload.

Nuclias Cloud portfolio allows enterprises across retail, education, and hospitality, as well as MSPs, to deploy professional-grade networks from anywhere and anytime, eliminating physical space constraints. The solutions offer centralized remote network management via an intuitive interface and multi-tenant architecture that makes outsourcing simple for end-users.

What are the newer products that D-Link presents to SMBs and large enterprises?

We have launched a host of new and innovative solutions since Nuclias and they are following:

 

Covr Series Wi-Fi 6 Solution: It features multi-pack options that are all fortified with Wi-Fi 6 and mesh technology to provide faster speeds, greater capacity, and less network congestion for the modern device-dense smart home. Covr AX Wi-Fi 6 solutions are perfect for simultaneous 4K streaming, VR gaming, video calling, and keeping the smart home connected.

EAGLE PRO AI Series: It boasts a comprehensive range of routers to meet everyone’s needs for home Wi-Fi and 4G Wi-Fi. Equipped with Wi-Fi 6 Technology, the R15 AX1500 Wi-Fi 6 Smart Router, M15 AX1500 Mesh Router, and E15 AX1500 Mesh Range Extender deliver up to four times more capacity and 40% throughput increase than Wi-Fi 5.

Other new launches include DCS-8300LHV2 Full HD Wi-Fi Camera with AI-based person detection, outdoor industrial AC1200 access point DIS-3650AP, indoor industrial access point DIS-2650AP, and so on.

All our offerings enable organizations to achieve business outcomes and help in their digital transformation strategy

Speak about D-Link’s AI-powered Wi-Fi routers and their potentials

D-Link’s Eagle Pro AI series routers feature built-in AI capabilities. Blending AI technology into the products helps monitor traffic, improve efficiency, and greatly enhance the home network. The AI Wi-Fi Optimizer scans and monitors the network in real-time to ensure that users are connected to the most ideal Wi-Fi channel.

The devices feature the AI Traffic Optimizer feature, which automatically allocates bandwidth to different applications for the best connectivity. This feature also informs users which activities are causing congestion and allows them to de-prioritize.

D-Link’s AI Mesh Optimizer is a unique AI beamforming technology that enhances mesh connectivity between routers and extenders for more powerful, reliable mesh Wi-Fi throughout a home.

Cloud-based solutions appear to be obtaining high demand in the market. Give some insights into the cloud-specific solutions of D-Link?

To thrive and enjoy long-term success in today’s digital era, relying on cloud technologies is critical. D-Link is a leader and a pioneer in networking and cloud-based solutions. D-Link’s Nulcias solution is cloud-based and has seen immense success in the market. We also have mydlink cloud services, where customers can view, access, and monitor all their cloud cameras from anywhere. We also have cloud-based routers and access points.

D-Link has also partnered with Ameyo. With this partnership, we are Ameyo’s only cloud partner in the UAE and Oman. We aim to bring the hardware reliability and software services under one umbrella with Ameyo’s product suite. 

How efficiently does D-Link provide after-sale support to customers? Speak about your partner networks and collaborations in the MEA region

D-Link boasts an expansive channel ecosystem, our partners represent us in key verticals and markets. They offer true value-add to our customers in terms of services and support. D-Link grants access to partners to sell D-Link solutions that unlock additional revenue opportunities, which can enhance their company’s bottom line and efficiently serve regional customers.

Working through our existing distribution channels, D-Link provides enrolled partners with considerable support and rewards for achieving verifiable D-Link targets on a revised, quarterly basis. These targets, both qualitative and quantitative, will provide excellent benchmarks for strong, sustained growth in the region. D-Link is committed to providing partners with useful tools, resources, and the know-how of managing and growing their business to be customers’ trusted advisors in an increasingly digital era.

What are your strengths and channel strategies to stay ahead of other networking products/service providers?

D-Link is driving digital innovations through its extensive partner community. We are doubling down on our channel strategy with intensive partner training and education on how our latest offerings can play a key role in customers’ digital journey. D-Link has increased its channel investments over the past year and continues to enhance its approach towards channel sales, channel marketing, and partner enablement. This includes launching several avant-garde products, in-depth training, and support as well as resources to expand the customer base. Our channel partners play a key role in informing and enabling customers to understand the potential of technology. We are a well-established leader in the networking space and customers associate our brand name with reliability and high quality.