Dynatrace provides a software intelligence platform to automate cloud operations. With its headquarters located in Waltham, MA, US, it has its R&D labs based in various locations across the US, Europe, and Asia. The company has expanded its operations in the UAE, recently, and Stephen Pace, Chief Revenue Officer at Dynatrace speaks to The Integrator about their unique qualities and regional strategies.

Speak about Dynatrace and its unique qualities in the competitive market

Security and observability can be considered to be the unique qualities of the Dynatrace platform and the solution brings together complete automation. With zero operation staff, we consistently serve over 3,500 customers, who subscribed to our platform.

The heart of the platform is single to one agent no matter where you are installing – Windows or Linux platforms. The agent automatically installs zero-configuration then auto instruments everything from the operating system to the processes to the log files to the virtual Java virtualmachinesor.net virtual machines, then instruments the business services that users are interacting with.

What is your approach in serving enterprises that step into the arena of digital transformation?

Our approach is consultative, which helps us understand what an enterprise aims from digital transformation and opting for cloud-native solutions. Besides, we optimize our services based on their current stand and business requirements.

With regards to the cloud, we realize the organizations (both SMEs and large enterprise customers) do not want to get stuck with one vendor, who offers cloud services. Rather than private cloud, SMEs and SMBs opt for hybrid cloud solutions. However, legacy customers tend to work closely with hyperscalers (AWS, Google Cloud, Microsoft Azure, etc.).

For us, both cases work and we can serve customers based on their needs.

Give some insights into the key factors which are influencing enterprises to adopt cloud-native solutions or cloud services

Customer experience is key to everything and that helps the companies get a competitive advantage. The cloud helps us to build applications faster. We were able to stand up a proof of concept because the Dynatrace product is excellent and the customer can see its value in their environment.

Case: Just a few years ago, one of the largest airline customers faced issues with their frequent flyer app’s integration. We were able to find the root cause, fix it, and they never had a problem since then. Now they can leverage that frequent flyer web app into their cockpit-manage, maintenance applications, baggage applications, etc.

Strong user experience matters above all as it directly connects to ROI, loss of business, and loss of reputation.

Speak about your prospects in the Middle East business with the presence of influential local and global players?

We are doing well in the Middle East and Dynatrace works with partners in the region. Not only in the UAE but Saudi Arabia is also a huge market for technology solutions. We are affiliated to all hyperscalers and competent to give customers across all industries the best service in a cost-effective format.

What do you suggest enterprises to choose, from public, private, and hybrid clouds?

Whatever works for them is what they should go! Some customers with their private cloud want the resilience and the scalability of a public cloud. Others simply choose multicloud considering the purpose. However, there is no money advantage when they choose to go to the public cloud.

How efficiently Dynatrace platform can guard customers’ data from cyber intrusions and threats?

It is a natural extension for us to go into security with the amount of data we would collect from our product. If you look at the traditional way of securing applications, it has to build a wall around them – a firewall and an intrusion detection system. We have perfected the art of getting agents pervasively across large-scale hyperdynamic customer environments for monitoring. The technology to spot vulnerabilities, but the challenge is how do they get that technology into the apps and the infrastructure and dynamically do that, which is what we have perfected.

Elaborate on the local resources and the investment plans for the next two years

We have a three-year business plan. We created the entity in September and got a local office in the UAE serving the GCC. So, specializing to start with on the GCC (plus Egypt) region headquartered out of out of Dubai.