Finesse is a trusted software system integrator (SI), enabling digital transformation for global financial institutions and enterprises. Finesse offers solutions and services for business intelligence, analytics, ECM, GRC, CPM, RPA, blockchain, core banking, etc. The Integrator engages Sunil Paul, Co-Founder & MD, and Eljo J P, Chief Business Officer, at Finesse in a conversation regards to the company’s participation at GITEX 2022.

As a regular participant at GITEX, how do you see GITEX has evolved over the years and how has it helped Finesse in your growth strategy

Since its inception, Finesse has participated regularly at GITEX. In the past, GITEX was mainly focused on the Gulf Cooperation Council (GCC), but as Dubai and the UAE have become global innovation hubs, GITEX has become one of the world’s most important tech events, showcasing some of the world’s largest companies’ latest innovations.

Over the years, Finesse has also grown. Until a few years ago, Finesse was recognized as the region’s leading Software Integrator (SI), but now it is at the forefront of driving secured digital transformation, helping organizations stay ahead of the competition as they embark on their digital transformation journeys. In the past few years, the company has grown to support over 350 enterprise clients from 10 different global locations with over 450 employees.

What is your focus on GITEX 2022 and what new solutions and services are you presenting?

Through the years, Finesse has refined the process of helping businesses chart out their digital transformation journeys. Be it a pure brick-and-mortar business or a business just entering the digital world, Finesse has helped chart the best path businesses can take to experience the best outcomes. As part of its commitment to helping businesses on their digital transformation journeys, Finesse offers technological solutions which delight customers and set the foundation for sustainable long-term growth. Some of the technology solutions are AI chatbots, BI & Analytics, Blockchain, CRM/CEM, Enterprise Content Management, Information security through Zero-trust modeling, infrastructure, and cloud security, Robotic Process Automation (RPA), Intelligent Process Automation (IPA), and managed IT services.

In this year’s GITEX, Finesse will emphasize to companies the importance of investing in cybersecurity. As a result of the increased digitalization of services, cybersecurity incidents and threats have increased. These data breaches make it difficult for customers to trust businesses and hinder smooth operations. It is imperative to implement a robust cybersecurity process alongside digital transformation initiatives. By combining these two elements, businesses will be able to enjoy the benefits of their digital transformation journey sooner, better, and for a longer period.

What is the relevance of “Cyberhub,” your 24×7 SOC and Cyber Defense Centre?

Because of the growing need to support cybersecurity initiatives in the GCC, Finesse, has launched a fully functional state-of-the-art Security Operation Centre (SOC) in the UAE. With the launch of this center, Finesse continues to invest substantially in the cybersecurity space. The newly opened SOC will enable organizations in the region to improve their security posture significantly, by proactively detecting, analyzing, and responding to cyber threats to their digital infrastructure 24/7/365.

The highlight of the SOC that would come as a boon for SMEs in the UAE would be the ‘pay-as-you-go’ digital security solutions. Out of the 30+ services offered through the SOC, businesses can pay per use for any service they choose. A customer can, for instance, only opt for threat intelligence, data protection, SIEM, microsegmentation, Managed Detection and Response (MDR), Endpoint Detection and Response (EDR), or Extended Detection and Response (XDR). Clients could be charged in accordance with the duration and services they select. As a result, organizations can begin with the most essential services and gradually progress to full protection services.

Who are all your partners joining you this time at GITEX

By establishing strategic partnerships with forward-thinking software companies, we ensure our clients get the most out of the latest technologies, that are tailored to their unique needs. This year, we have partnered with the leading cloud-based content company Hyland, the on-demand edge cloud service provider Zenlayer, and the leading HR transformation solutions provider Adrenalin HRMS and AI Chatbot vendor yellow.ai.

Take away with GITEX

GITEX is the largest global event that brings together innovative technologies from the world’s most prestigious brands, as well as customers from all over the world. The event is a fantastic opportunity for Finesse to reconnect with our partners and clients after the long period of Covid, and to initiate active conversations about how we can grow our partnerships in the years to come.